Lizar Become a partner
Google AdSense for Search partner

We turn search intent into revenue.

Lizar is a Google AdSense for Search (AFS) partner. We build content and search pages that connect readers with relevant Google search ads, buy the traffic that fills them, and run it all on a platform we built ourselves.

1
Content page · Related searches

How to compare home insurance quotes without overpaying

Home insurance for new buyers Bundle car + home Flood coverage
2
Search results · Powered by Google AFS
Compare quotes from top providersSponsored · Ads by Google
First-time buyer coverage, explainedSponsored · Ads by Google
3
Daily report · sample
Ad spend$1,240
AFS revenue$1,735ROI 40%
2,300+
Content pages published
10M+
Search sessions served
40+
Countries monetized
5
Traffic channels
What we do

Search monetization, end to end.

We own every step between an ad impression and a Google search click: the content, the search page, the traffic and the reporting.

Google AdSense for Search

Related search terms on our content pages lead readers to search results pages powered by Google AFS, where relevant Google ads appear.

  • Keyword strategy per topic and market
  • Search pages on our own partner domains
  • Automatic checks that ads are serving

Content at scale

Editors and AI-assisted workflows produce useful articles in finance, health, home, auto and more, built for fast loading on any phone.

  • Every page reviewed before it goes live
  • Ad text matches page content word for word
  • Served from a global CDN

Traffic acquisition

Our media buyers run campaigns on Meta, TikTok, Taboola and NewsBreak, and optimize them on real search revenue.

  • Server-side conversions with revenue value
  • Spend and revenue matched per campaign
  • Budgets steered by daily ROI
How it works

From a feed ad to a Google search click.

Each step is tracked, so every dollar of spend can be traced to the revenue it produced.

01

Acquire

A campaign on Meta, TikTok, Taboola or NewsBreak brings a reader to one of our content pages.

02

Engage

The reader gets a useful article, with Google-generated related searches on the topic.

03

Search

A click on a related search opens a results page powered by Google AdSense for Search.

04

Measure

AdSense revenue and ad spend are reconciled daily by campaign and country, and sent back to the ad platforms.

Platform

Spend, revenue and ROI in one place.

Our in-house platform connects every ad account to Google AdSense, so the team sees profit per campaign rather than clicks per channel.

Revenue overview · sample data
Spend
$18,420
Last 7 days
AFS revenue
$25,870
▲ 9.8%
ROI
40.4%
▲ 3.1 pts
Daily revenueLast 14 days
MetaROI 44%Scaling
TikTokROI 37%Scaling
TaboolaROI 31%Stable

Multi-platform campaigns

Create and edit campaigns on Meta, TikTok, Taboola and NewsBreak from one screen.

Revenue reconciliation

AdSense revenue joined with ad spend by campaign, country and day.

Conversion feedback

Revenue-valued conversions go back to Meta and TikTok server-side, so their algorithms bid on real value.

Monitoring & alerts

Keywords and pages are checked around the clock, and automation rules pause what stops performing.

Partners

Grow with our AFS setup.

We work with teams that have traffic or domains and want a compliant, proven way to monetize them with Google search ads.

Media buyers & agencies

Run traffic to our content and search pages. We provide the pages, tracking, conversion feedback and daily revenue reporting, with a clear revenue share.

Publishers & domain owners

Bring your domain onto our AFS setup. We handle search pages, certificates and CDN, and you see performance in the same dashboard.

Compliance

Built to Google's AFS policies.

Our AFS partnership depends on quality traffic and honest pages, so policy checks are built into the platform instead of left to memory.

Ads clearly labeled

Google ads always appear as sponsored results. We never disguise them as content or navigation.

No incentivized clicks

No rewards, pressure or misleading buttons. Readers click a search because it interests them.

Consistent from ad to page

The creative a reader sees in their feed matches the page and search terms they land on, word for word.

Traffic quality control

Every session is attributed to its source, and campaigns with poor traffic quality are stopped quickly.

About Lizar

Media buyers, editors and engineers on one team.

Lizar started as a small media buying team working with Google AdSense for Search. We learned quickly that the profit lives in the details: the right keyword, a page that loads in a second, a report that shows the real ROI by morning.

So we built our own content pipeline and our own platform. Today the same team writes the page, buys the traffic and reads the numbers, and improves all three every day.

Media buyingEditorialEngineeringData & analytics
Careers

Join the team

Performance Media Buyer (AFS)Full-time · Hybrid
Content Editor (English)Full-time · Remote
Backend Engineer (Node.js)Full-time · Hybrid

Don't see your role? Send your CV to careers@lizar.co.